Logo Questionnaire

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Name(Required)

First Last

Business Name(Required)

Email(Required)

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Business Overview

What are the primary services offered?(Required)

What is your mission or purpose as a company?(Required)

What sets your business apart from others?(Required)

Who is your target audience?(Required)

Brand Personality

Which three words best describe the feel you want your brand to convey? (e.g., professional, grounded, innovative, approachable, trustworthy)(Required)

If your business were a person, what kind of personality would it have?(Required)

Logo Preferences

Do you have a specific vision or concept in mind for your logo? If so, please describe it.

Are there any visual elements you’d like to incorporate?

Do you prefer a wordmark (text only), icon-based, emblem-style, or a combination logo?(Required)

Any logos you’ve seen that you really like (or dislike)? What do you like/dislike about them?(Required)

Colors & Typography

Are there specific colors you’re drawn to or that you feel represent your brand? (e.g., earth tones, greens, blues, neutrals)?(Required)

Are there any colors you want to avoid?(Required)

Do you prefer serif (traditional), sans-serif (modern), or script (handwritten) fonts—or a mix?(Required)

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Logo Questionnaire

Business Overview

Brand Personality

Logo Preferences

Colors & Typography

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