What is Search Engine Optimization (SEO)?
SEO or Search Engine Optimization is the process to which you take steps to make your website more visible and rank higher within search engines such as Google and Bing. These are non-paid placements often referred to as your organic listing. The higher your company ranks for it’s specific keywords and search queries generally the more traffic your business will get. These customers are a better audience than traditional marketing can offer because you know when ranking for your keywords the consumer or potential client is proactively seeking you out. This is called Inbound Marketing. Inbound Marketing yields a great better ROI than any other marketing service there is.
Why does your business need SEO?
Search Engine Optimization (SEO) In today’s time is something that almost every business needs, from Business to Consumers (B2C), Business to Business (B2B), Nonprofits, and even Healthcare industries. Did you know that over 85% of users that search for a keyword will click on the 1st through 3rd listings on a Search Engine Results Page (SERP)? By not being on the top of your search term or keywords you could potentially lose out on the majority of your customers. In 2017, you can have an absolutely amazing looking website however without being ranked or using Digital Marketing more often times than not it is not producing the ROI it should.
How can JSH Web Designs provide an SEO solution?
At JSH Web Designs we live and breath the latest trends when it comes to Search Engine Optimization especially in Knoxville, Nashville, and Chattanooga. We are constantly doing A/B testing to find out what is working and what is not. Google has over 250 factors (that we know of) that it takes into account when ranking a website. With the latest release of Rank Brain, SEO has become even more difficult for someone to do themselves. Our approach is to help first develop a marketing plan that fits your business model. This includes finding your niche, your goals, and your target audience. Our next step is we take our years of experiencing and apply it to your business, product, or service. Our goal is to drive highly qualified search traffic from potential customers to your website that will likely result in new business to meet your KPIs (Key Performance Indicators) and Benchmarks.
Local Search Engine Optimization (Local SEO)
If you own a local business (whether it’s a service provided or a brick and mortar establishment) you most likely need Local Search Engine Optimization. With the ultimate goal of local businesses to find new customers and retain repeat business, you need a way to constantly stay in front of your target audience. Customers and Consumers’ first choice when finding a new business is now search engines. If your company is not represented properly and adequately on things such as Google, Yahoo, and Bing, you are failing to capture potential customers who are looking for you! This is where JSH Web Designs comes in. We help businesses get discovered by their target audience to get them in the door or make your phone ring!
National Search Engine Optimization (National SEO)
When it comes to a Nation Wide Scale, Businesses are subject to some of the highest competition level. When trying to rank your business for competitive keywords it is nearly impossible to do this without hiring a Digital Marketing firm. Making sure your business has the national exposure it needs for it’s products or services can be a daunting task. We help to solve this problem, we help to implement a plan that will not only improve exposure to your target audience but also strive to achieve the highest ROI possible.
E-commerce Search Engine Optimization (E-commerce SEO)
As one of the only ecommerce specialists in Knoxville, JSH Web Designs helps with implementing and executing an SEO solution that can have enormous impact. Having exposure via Google and Bing is paramount when it comes to selling online. There are literally millions of searches for online products by consumers on a daily basis on Google and Bing, it is absolutely necessary to have a strategy in place that will help your products get in front of the target audience for you to convert them into customers.